APPLE COMPUTER Inc.: NEWS & Technical Analysis
iPhone 14 Pre-order Demand Robust
Last week, Apple (NASDAQ:AAPL) presented the iPhone 14 line-up with unchanged pricing compared to iPhone 13.
iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are expected to arrive in stores on Friday while also arriving on the same day to customers who have managed to pre-order. The iPhone 14 Plus launches on Friday, October 7.
It appears that demand is very strong as delivery estimates are already slipping into October. A Wedbush analyst says demand is “robust” as it is slightly ahead of iPhone 13 and better than what he was expecting.
“This speaks to the underlying demand story that Apple anticipates for this next iPhone release with our estimates that 240 million of 1 billion iPhone users worldwide have not upgraded their phones in over 3.5 years,” he said in a client note.
A Credit Suisse analyst noted that initial data shows demand for the Pro and Pro Max is stronger than for iPhone 14.
“Within the first 30 minutes of pre-orders opening, 94 of the 160 Pro/Pro Max SKUs were delayed by at least 10 days, which compares to 70/160 iPhone 13 Pro/Pro Max SKUs delayed by at least 12 days last year. We attribute the difference to stronger demand rather than supply,” she wrote in a client note.
Finally, a JPMorgan analyst reflected on Apple’s pricing strategy for the iPhone 14 line-up.
APPLE COMPUTER Inc. Technical Analysis: Daily Chart
In the weekly charts, APPLE COMPUTER INC. is trading in down channel. APPLE COMPUTER INC. is currently trading above 100 days SMA & below 20 and 50 days SMA.
RSI is in selling zone which indicates bearishness. MACD is currently below zero which indicates bearishness.
Its immediate support is 157.42 & the resistance level is at 160.40.
APPLE COMPUTER INC. will trade in down channel until there is trend reversal.
How to Trade APPLE COMPUTER INC. this Week:
APPLE COMPUTER INC. will follow the downtrend until their trend reversal. So, remain bearish on APPLE COMPUTER INC..