Apple doubles down on chip strategy with new premium-priced MacBooks

Apple Trading

Apple doubles down on chip strategy with new premium-priced MacBooks

Apple Inc is trading up 1.18% at 146.55

Apple Inc on Monday announced two new MacBook Pro models that run on more powerful in-house chips, furthering its break from previous supplier Intel Corp (NASDAQ:INTC) and showing its strategy for setting its machines apart from the rest of the PC industry.

The new 14-inch and 16-inch models start at $1,999 and range up to $6,099 in their most expensive variations. Using two new chips called the M1 Pro and M1 Max, Apple claims they will far outperform rival machines based on Intel and Advanced Micro Devices (NASDAQ:AMD), especially when the new laptops are used with only battery power.

With the moves announced in an online event on Monday, Apple is courting a group of users that include professional photographers, film makers and audio producers looking for a powerful tool – a prestige segment that rivals such as Microsoft Corp (NASDAQ:MSFT) have in recent years tried to peel away from with its line-up of Surface hardware.

But it is also laying out a path for what Apple’s computers will look like when it completes its two-year transition away from Intel chips next year. The chips have helped propel Mac sales, which were up 32% to $26 billion in the first nine months of Apple’s fiscal 2021.

Apple’s first laptop chip – last year’s M1, used in the company’s consumer-oriented MacBook Air and less-expensive Pro models – had some advantages over Intel’s chips. But those have become starker with the professional-grade chips, whose features will likely filter into lower-end models over the coming years, said Ben Bajarin, head of consumer technologies at Creative Strategies.

On technical fronts Apple Inc RSI stood at 55.37 and currently stock is trading above all MA. So, BUY position can be taken with following target and stoploss:

TRADE SIGNAL – : Apple Inc – BUY : 146.55, TARGET: 148.60, STOP LOSS : 144.50

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