Australian watchdog to take Dell to court for alleged misleading cost claims

Australia’s competition regulator said on Friday it would take the local unit of U.S. computer firm Dell Technologies (NYSE: DELL) Inc to court for allegedly misleading people about the cost of buying add-on monitors.

The Australian Competition and Consumer Commission (ACCC) said between August 2019 to Dec. 16, 2021, Dell Australia allegedly made false or misleading representations on its website and the potential savings a customer got when an additional monitor was purchased with a computer.

“The ACCC alleges the monitors were not sold for the ‘strikethrough’ price for most of the relevant time and, in some cases, the add-on price shown was more expensive than if the monitor was bought on a stand-alone basis,” ACCC Commissioner Liza Carver said.

In an emailed statement, Dell said the issue affected about 2,100 customers due to an error in its pricing processes which led to incorrect information being displayed on its website about the pricing and savings associated with certain monitors.

The company added that it was actively working to update its systems to prevent the error from re-occurring.

DELL TECH. INC. Technical Analysis: Daily Chart

In the daily charts, DELL TECH. INC. is trading in an up-channel. DELL TECH. INC. is currently trading above 20 and 50 days SMA & below 100 days SMA.

RSI is in buying zone which indicates bullishness. MACD is currently above zero which indicates bullishness.

Its immediate support is 36.63 & the resistance level is at 38.26.

DELL TECH. INC. will trade in an up channel until there is a trend reversal.   

How to Trade DELL TECH. INC. this Week:

DELL TECH. INC. will follow the uptrend until there is a trend reversal. So, remain bullish on DELL TECH. INC.

TRADE SUGGESTION- BUY AT 37.25, TAKE PROFIT AT 38.26 AND STOP LOSS AT 36.63