Factor investing: Can it fetch better returns, should these mutual funds form part of core portfolio?

Even as the tussle between active versus passive investing continues, another strategy is vying for investors’ attention. Factor investing— marrying the attributes of both active and passive strategies— is rapidly gaining ground. In recent years, fund houses have launched funds that use factor-based strategies like low volatility, momentum, quality, value and alpha, among others. The NFO of the ICICI Prudential Alpha Low Volatility 30 ETF fund