Ford, GM upgrade their heavy-duty pickup profit machines

Ford Motor (NYSE:F) Co on Tuesday took the wraps off the latest version of its Super Duty pickup, providing a look at how the U.S. automaker will manage one of the biggest challenges confronting Detroit.

The problem: How to modernize the largest combustion pickups to keep demand strong and profits flowing, without over-investing at a time when automakers need to spend on developing electric vehicles and battery factories.

At Ford, many of the newest things about the new Super Duty relate to connectivity and business productivity software that Ford hopes will generate revenue over the life of the vehicle. Ford Chief Executive Jim Farley has stressed the importance of software-driven features and is hiring more executives with digital commerce experience.

Ford will install 5G modems in 2023 model Super Duty trucks to enable services such as driver behaviour monitoring and digital paperwork systems for fleet operators. Dashboards have been reprogrammed to make it easier for companies that install specialized equipment such as hoisting arms to connect controls for their gear into the truck’s displays. Onboard scales will measure payloads and the new Super Duties will have more power plugs.

Powered by big diesel or gasoline engines, Super Duty prices start at $41,240, but can range up to more than $100,000 for a fully loaded model.

Heavy-duty pickups such as the Super Duty and Silverado HD do dirty work in oil fields and on construction sites. But many are sold to individuals who use them to tow large trailers, and want the same connectivity and comfort features they would expect in a luxury SUV.

FORD MOTOR CO. Technical Analysis: Daily Chart

In the daily charts, FORD MOTOR CO. was trading in down channel. FORD MOTOR CO. is currently trading below all SMA.

RSI is in over sold zone which indicates mild bullishness. MACD is currently below zero which indicates bearishness.

Its immediate support is 11.14 & the resistance level is at 12.38.

FORD MOTOR CO. was trading in down channel before there is breakout downside.   

How to Trade FORD MOTOR CO. this Week:

FORD MOTOR CO. will follow the downtrend until there is trend reversal. So, remain bearish on FORD MOTOR CO..

TRADE SUGGESTION- SELL AT 11.75, TAKE PROFIT AT 11.14 AND STOP LOSS AT 12.38