MCDONALD’S BUYS ISRAEL’S DYNAMIC YIELD IN ITS LARGEST DEAL IN 20 YEARS; STOCK RISES
McDonald’s stock is currently trading at 187.97-higher by 1.16% as compared to the previous closing price. In the pre-market trading session, the stock was trading higher by 0.42%. The stock has continued gaining after the opening bell.
The company said on Monday that it has agreed to buy Israeli marketing technology firm Dynamic Yield, which specializes in personalization and decision logic technology. Dynamic Yield’s technology will allow the fast food giant’s digital drive-thru menus to change based on different factors, such as the weather and current restaurant traffic.
The deal is valued at more than $300 million, making it the largest company’s deal in twenty years, according to market sources. The acquisition is the fast food giant’s latest move to include more technology in its brick-and-mortar locations. In 2019 alone, McDonald’s is planning to spend around $1 billion to upgrade about 2,000 U.S. locations.
On the technical front, the RSI is currently at 65% and suggests that the market can move in the upward direction. The current price is above the MA5. The current price is above the middle line of the Bollinger Bands and is heading upwards.
TRADE SUGGESTION- STOP BUY AT 188.05 TAKE PROFIT AT 189.30 STOP LOSS AT 187.45