- Consumers are becoming increasingly concerned with a company’s ethics
- Investors want transparency
- We are seeing a connection between ethics and competitive advantage
Matt Bird – Show Host, Traders Network Show: 00:00
Welcome back to the Traders Network Show in our coverage of Humanity 2.0. I’m Matt Bird broadcasting worldwide from the Vatican for Equities.com and our affiliate partners. My next guest is Tim Nixon, chief communication officer for constellation research. Tim, welcome to the show. Thanks very much. Yeah. So you, you’re out from Indianapolis, is that correct? Minneapolis. Minneapolis. Uh, we’re here at the Vatican. We’re here for a special day. We heard the opening remarks, uh, just a little while ago. Tell us why this event is important to you in why you’re here.
Tim Nixon – CCO Global Head of Partnerships & Policy, Constellation Research: 00:30
Well, it’s important because you know, ethics is very important for corporate responsibility programs for corporations to engage with their communities. And what’s happening is we’re seeing a transition from ethics being important for that purpose to ethics being important for profitability. So there’s an increasing body of evidence that companies that are ethical are actually delivering superior results for their shareholders and other stakeholders
Matt Bird – Show Host, Traders Network Show: 00:54
Does that fall into like triple bottom line metrics and ROI?
Tim Nixon – CCO Global Head of Partnerships & Policy, Constellation Research: 00:57
It does. What’s different about what’s happening now is that we are able to measure those benefits much more precisely. So, in other words, we’re able now to distinguish from companies that are talking to talk from those who are actually walking the walk. And it’s those that are walking the walk who are actually showing signs of increasing competitive differentiation around their old business model.
Matt Bird – Show Host, Traders Network Show: 01:18
Do you think that’s because you’re accessing more of a global sustainable community that business ethics kind of trickles down into, uh, into sustainability around much like what we see with Unilever or is it more of a peer to peer type of engagement? Where does that ROI usually STEM from?
Tim Nixon – CCO Global Head of Partnerships & Policy, Constellation Research: 01:34
Yeah, so there’s a couple of things there. What we’re seeing is that consumers, the end purchasers of products are increasingly concerned about not just is this a good product, but is this a good company? I’m buying this product from similarly investors, you know, they want to have a return on their investment, but they also want to see their investment building a better world for their grandchildren and great grandchildren.
Matt Bird – Show Host, Traders Network Show: 02:00
Do you see yourself participating with 2.0?
Tim Nixon – CCO Global Head of Partnerships & Policy, Constellation Research: 02:03
Oh yeah, I do. What I’m really hopeful for is that we’ll be able to start to draw correlations in the data between healthy, ethical performance by companies and outperformance by those same companies in their marketplaces. Because to me, that’s the whole key here. I mean, we want to roll this big Boulder downhill and the way you roll it down Hill is to correlate and understand the connections between profitability and ethics.
Matt Bird – Show Host, Traders Network Show: 02:31
It’s amazing, you know, um, I got to hear Matt Sanders, uh, did his opening speech. Um, a pretty prolific individual. He’s done an incredible job pulling all the leaders together, the president of Malta. It should be coming in and speaking soon. Is there anything, and you’ve got your panel coming up as well on, on ethics, uh, what is the message you’re going to deliver for today’s audience?
Tim Nixon – CCO Global Head of Partnerships & Policy, Constellation Research: 02:52
Well, the message is you know, again, that there is this increasing empirical connection between ethics in profitability and competitive. I think one of the other key points here, especially maybe with respect to policymakers like the president of Malta, is how do policy makers use regulation and policy and even procurement to tip the scales slightly towards those firms that are behaving in a more global ethical way. In other words, those are the firms that are going to deliver all the kinds of the kinds of intangible benefits like better health effects for their communities. And those are the ones that we want to encourage further. And it really accelerated the benefits of leadership for companies that are behaving that way.
Matt Bird – Show Host, Traders Network Show: 03:37
Well, listen, we’re going cut to commercial break, but if you’re watching this interview, I would recommend going to the actual panel that will be broadcast and index to on Equities and affiliate partners. You can see Tim Nixon live in an action on his panel here at the Vatican. Tim, thank you for coming on the show. I’m Matt Bird. You’re watching the Traders Network Show. We’ll be right back after this message. You’re not going to want to go away. We’ve got a great guest coming up next.