1.MC DONALD: McDonald’s Corp is promoting its U.S. marketing chief as the burger chain seeks to push growth to younger customers through digital sales.
Morgan Flatley, who helped launch McDonald’s “Famous Orders” campaign with pop stars including South Korean boy band BTS and rapper Saweetie, will become global chief marketing officer beginning Nov. 1.
To take over her position running U.S. marketing, the company hired Tariq Hassan, currently chief marketing officer at Petco Inc, McDonald’s said in a company-wide note on Tuesday seen by Reuters.
The moves follow the global burger chain’s creation of a new unit in July to bring digital, data analytics, marketing, restaurant development and operations under one umbrella.
The Chicago-based company rolled out MyMcDonald’s Rewards in the United States on July 8 as fast-food chains have raced to launch loyalty programs to spur sales, mine a trove of customer data, reach younger consumers and give people more ways to order.
Flatley takes over global marketing from Alistair Macrow, who will become chief executive officer of the UK and Ireland.
2.TENCENT : China’s market regulator said on Tuesday it has approved Tencent Holdings’ plan to purchase an equity stake in Chinese animation company Studio 9.
The State Administration for Market Regulation made the announcement on its website.
Tencent, which was already an investor in Studio 9, reported its plan to purchase additional shares from another shareholder to the regulator, according to a separate statement published in June.
The statements did not give financial details of the deal.
3. MAERSK- A.P. Moller-Maersk said on Tuesday it had ordered eight vessels which are able to run on carbon-neutral methanol to accelerate the decarbonisation of its fleet and meet increased customer demand for greener transportation.
The Danish company has vowed to only order new vessels which can use carbon-neutral fuel as it seeks to deliver net-zero emissions by 2050. As vessels typically have a lifetime of 20-35 years, this means it must have a carbon-neutral fleet by 2030.
The eight vessels, which can each carry 16,000 containers, will be build by South Korea’s Hyundai Heavy Industries and are expected to be delivered by early 2024.
The vessels will be 10-15% more expensive than normal ones and will each cost $175 million, Maersk’s head of fleet technology Ole Graa Jakobsen said.
The new vessels will be fitted with engines which can run on both green methanol, which is produced by using renewable sources such as biomass and solar energy, as well as normal bunker fuel as there is still not enough carbon-neutral fuel available in the market.
4.SHOPIFY:-Canada’s e-commerce giant Shopify Inc said on Tuesday it was partnering with TikTok to work on a feature that would let shoppers buy directly from the social media app.
Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles for the first time ever, the company said in a blog post
The pilot version is currently available to users in the U.S. and UK and the company will launch in additional regions in the coming months.
.5.DELTA AIR – Delta Air Lines said on Tuesday it had added 30 A321neo narrowbody aircraft to its order book with Airbus, as the U.S. carrier upgrades its fleet and prepares for a rebound in travel.
The newly ordered jets bring its outstanding orders to a total of 155 A321neos, which are powered by Pratt & Whitney PW1100G turbofan engines.
“Adding these aircraft strengthens Delta’s commitment to replacing older fleets with more sustainable, fuel-efficient jets,” said Mahendra Nair, senior vice president of fleet and techops supply chain at Delta.
The airline expects to take delivery of its first A321neo in the first half of 2022.